Month 1
Diagnose
Interviews with you and your senior team, a close read of your numbers and a two-week time diary. You get a frank written summary, including the parts that are hard to hear.
Two places left for January starts
Lead the business.Don't carry it.
I coach the founders and CEOs of growing companies to build the leadership team, the plan and the rhythm that let the business scale without running through them.
70+ CEOs and founders coached since 2016
Things CEOs tell me in the first call, almost word for word. Each one has a fix, and none of them need you to work harder.
“Every decision still ends up on my desk.”
What changes: We move decisions to the people closest to them, with clear limits, so you only see what truly needs you.
“We've been stuck at the same revenue for three years.”
What changes: We find the real constraint, usually capacity, pricing or the wrong customers, and build the year around it.
“I don't trust the team to run it without me.”
What changes: We build a leadership team with real ownership, and a meeting rhythm that shows you it's working.
“I haven't had a proper holiday since we started.”
What changes: Most clients take two unplugged weeks in their first year. We plan for it from month one.
I help founders 
build companies that run on a clear plan, a strong team 
and a steady rhythm, not on their own stamina.
12 yrs
Running a £140m business before I started coaching
70+
CEOs and founders coached since 2016
2.6 yrs
Average client relationship, reviewed every quarter
Fixed monthly fees, calls between sessions included, and an honest review every quarter. Prices exclude VAT.
CEO Coaching
Fortnightly, 12 months from £3,500 / month
One-to-one coaching for the founder or CEO. We start with a diagnostic and a plan, then work fortnightly on priorities, your role and your leadership team.
- 90-minute sessions, in person or on video
- Diagnostic and one-page plan in month one
- Messages and calls between sessions included
Leadership Team Programme
Monthly, plus quarterly planning days from £8,500 / month
You and your executive team of four to nine, coached together, so the plan belongs to everyone who has to deliver it. Includes CEO Coaching.
- Quarterly off-site planning with the exec team
- Monthly team session on numbers and priorities
- Meeting rhythm set up and run until it sticks
Strategy Intensive
Two days, one-off £14,000 fixed
Two days off site with you and up to eight of your exec team, from the numbers to a finished one-page plan and three priorities for the next quarter.
- Pre-read of accounts and team questionnaire
- Written plan within three working days
- Fee credited if you start coaching within 60 days
CEO Circle
Monthly half-day, Clerkenwell £1,200 / month
Eight CEOs of non-competing companies turning over £15m or more, chaired by me. Each month one member brings a live decision; everyone leaves with a commitment.
- First Thursday of the month, 8:30 to 13:00
- One-to-one session each quarter
- No competitors at the same table
from £3,500 / month
Twelve months, four phases
Every engagement follows the same shape. The work inside it is built around your business.
Scroll to move through the year
Month 2
Plan
Two days off site. We leave with one page: where the business is going, this year's targets and three priorities for the quarter, each with an owner and a date.
Months 3 to 6
Build the team
Clear roles, the right people in them and decisions pushed down. Fortnightly coaching keeps you honest about which jobs are still yours.
Months 6 to 12
Keep the rhythm
Weekly huddles, monthly numbers, quarterly resets. By month twelve the rhythm runs without me in the room, and mostly without you.
- Diagnose
- Plan
- Team
- Rhythm
Figures from their management accounts, twelve months in, shared with permission.
We'd grown to thirty-four sites on my energy. Ines helped me build a business that could open the next five without me in the room.
Tom Ashby Founder and CEO, Harrow & Pike · 34 restaurants · 1,150 staff
Revenue
£38m£47m
EBITDA margin
6.1%9.8%
Tom's week
6846 hrs
The investors didn't back me. They backed the team I'd finally built, and they told me so.
Daniel Okafor Founder and MD, Coldstream Freight · 3 depots · 640 staff
Revenue
£72m£88m
On-time deliveries
91%98.4%
Night calls to Daniel
413 a week
I was the bottleneck in a company built to scale. Ines made that impossible to ignore, then helped me fix it.
Hannah Price Co-founder and CEO, Tessellate · Software · 230 staff
ARR
£11m£19m
Direct reports
146
Net revenue retention
104%121%
My father ran it from the shop floor. I needed to run it from a plan, and I didn't know how until we wrote one.
Martin Kerr Managing director, Aldermoor Precision · Aerospace · 380 staff
Revenue
£41m£52m
Export share
22%39%
Quote turnaround
9 days3 days
Harrow & Pike
Coldstream
Tessellate
Aldermoor
I spent twelve years at a food manufacturer in Kent, first as chief operating officer and then as CEO, growing it from £60m to £140m and 900 people. I know what it's like to be the person everyone waits for.
I started coaching in 2016 because the thing that changed my business most wasn't a system or a hire. It was someone asking better questions than I was asking myself, every fortnight, and not letting me off the hook.
- 2004 to 2015COO, then CEO, of a £140m food manufacturer
- Since 2016Coaching founders and CEOs across the UK, from Clerkenwell
- CapacityTwelve one-to-one clients at a time, never more
Still wondering? Call me on 020 7946 0184.
Who do you work with?
Founders and CEOs of growing companies, usually 100 to 1,500 people and £15m to £150m in revenue: hospitality groups, logistics, software, manufacturing, healthcare and professional services. Mostly London and the South East, and UK-wide.
How is this different from a consultant?
A consultant studies your business and hands you answers. I help you and your team reach your own, then hold you to them every fortnight. You do more of the thinking, and the results stay after I've gone.
How long is the commitment?
Programmes start with a twelve-month agreement, reviewed every quarter. After the first quarter you can stop with one month's notice. Most clients stay two to three years.
Do we meet in person?
Planning days and team sessions are always in person, at your place or my studio in Clerkenwell. Fortnightly one-to-ones can be on video, and most clients mix the two.
What if it isn't working?
Then I'll say so first. Every quarter we score progress against your plan. If the numbers and your week aren't moving, we change the approach or end the engagement.
Is what I tell you confidential?
Completely. I never name a client without written permission, and nothing from your one-to-ones is shared with your team, including during team sessions.
Thirty minutes to talk through where the business is and where it's stuck. No charge and no pitch. If I'm not the right coach for you, I'll tell you who is.
- Replies within one working day
- Video or phone, your choice
- Calls Tuesday to Thursday