A 34-site restaurant and pub group that still ran every decision through its founder.
Tom Ashby · Restaurant and pub group · London and the South East · 1,150 staff · since February 2024
Whereitstarted
Tom approved every site, menu change and general-manager hire. Three of the last five openings ran late and over budget, EBITDA was 6.1%, and his week ran to 68 hours.
Tom's week
68 hours
Site visits and firefighting20
Approvals14
Recruitment8
Investors and bank6
Leading the exec team4
Strategy and new sites6
Admin10
Whatwedid
The operations board, which now owns openings, menus and general-manager hiring.
Feb 2024
Eight site visits, one pattern
Every stalled decision was waiting on Tom.
Apr 2024
An operations board
Four people now own openings, menus and GM hiring.
Jul 2024
One opening playbook
A 16-week plan, owned by the operations director.
Feb 2025
Five openings, all on time
Revenue £47m, EBITDA 9.8%, a 46-hour week.
Whatchanged
Twelve months in, from the management accounts.
Revenue
£38m£47m
EBITDA margin
6.1%9.8%
Tom's week
6846 hrs
We'd grown to thirty-four sites on my energy. Ines helped me build a business that could open the next five without me in the room.